$COTI
Trending UpSnapshot Window: 2026-08-29 19:30 UTC · ← Back to Crypto Overview
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For the first time in Premier League history, a crypto brand is appearing on the front of the shirt Chelsea announced it last night. This season, a stablecoin brand will be on the chest of the men's, women's, and youth kits. Its debut will be on Sunday at Stamford Bridge
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AI visual note: Promotional graphic featuring a darkened Premier League stadium with the Turkish text "PREMIER LİG İZ FORMADA DEĞİL LİSANSTA" (Premier League is on the license, not on the shirt) and a caption noting that a stablecoin brand paid the highest for a league sponsorship rather than appearing on the jersey, with the CryptoSnitch logo in the corner—highlighting how a crypto company has taken over Chelsea's shirt sponsor spot, marking the first such deal in Premier League history.