$ATOM
Cooling DownSnapshot Window: 2026-07-25 09:30 UTC · ← Back to Crypto Overview
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Verbatim Community Citations & Social Evidence 1 source posts analyzed
The best products don't force a choice. They meet users where they are. [Spoken audio]: We have four demographics so the kind of scale I always look at is retail versus institutional and web two versus web three so in that you've got four buckets. It's very tricky in short to try and target everyone. Right now I think it's important that we keep in mind all of those categories because we're still quite young in the market and we're still trying to find our feet with what different audiences are looking for and sometimes compromises have to be made so for example in web three you need a wallet that's there's no way you're going to get around that but but there's ways you could abstract that away in Web 2. There are going to be times where it's a little bit more frictionful when you sit in the middle, but there are platforms out there that target what's known as Web 2.5. So that's where you're somewhere in the middle. And we kind of go for that approach.