$AXS
Cooling DownSnapshot Window: 2026-07-21 11:10 UTC · ← Back to Crypto Overview
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Verbatim Community Citations & Social Evidence 1 source posts analyzed
''your users got a set amount of concerns, and possible objections, that you need to address with your marketing going into your GTM, wether it's transparency, trust, where does your yield come from?, and more, all these areas needs to be addressed while going to market with [Spoken audio]: Whenever you speak to a DeFi user, to an LP, to an asset manager, or any of these people you try to target, there is always going to be a set amount of objections you need to address, right, in these people's mind. And it can be like, how do you underwrite these assets? How are the redemptions looking like? Where does the yield come from? Do you guys have any track record on the yield? And how long have you been running these strategies, proof of reserve? And there's so much areas which you need to communicate to your target audience. And most of these d5 volts have a little bit similar audience, right? LPs, asset managers, whales and all of these power users, you want to get into your vault. You need to address all of these concerns with your marketing during the time you go to market. So also, I think there is a lot of it that goes into how do you position yourself on the landing page? You have a transparency page. You have some transparency partners. You do X-paces, you do some PR to build up the confidence and credibility behind you and your team as well. Who are we trying to target? What are the objections that we need to address in order to make these people feel comfortable with depositing with us, right? On the fundamental level, that's the strategy that you need to have.