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Heating UpSnapshot Window: 2026-07-20 11:00 UTC · ← Back to Crypto Overview
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weekly marketing recap - episode 02 - @Claynosaurz on Amazon Prime Video - @moonpay x Lumara Film Festival - @JupiterExchange Gacha announcement - @UseCorgi events and marketing - @crshmarket video campaign [Spoken audio]: Hi, it's Jen and welcome to the weekly marketing recap episode 2, let's get into it. Plano Source animated episodes are now streaming on Amazon Prime Video. If you've been watching them, you know how consistent they've been with building their IP, whether it's micro-episodes on YouTube, plushies, blind boxes or even trading cards. And this mainstream moment shows that the gap between Web3 and traditional entertainment can be crossed when the IP is strong enough. Oonpei funded the Lumara Film Festival with Venice AI. People can submit and screen their work in actual movie theaters. The concept is prompting your dream world into existence. High production announcement and a very unexpected move for a crypto payments company. But this is what it looks like when crypto brands go full on experiential. Jupiter introduced real graded Pokemon and one piece cards on chain. And with this, they are clearly starting to position themselves in the TCG space, worth watching where they take it. Borgi has been very consistent with hosting IRL events like puddle tournaments, painting and wine nights and private dinners. From the pictures, they genuinely look very aesthetic and fun to be out, would give them a 10 out of 10 for events and marketing. Crush Market launched with an interesting video. It is a live prediction market powered by Monod. Using a funny and relatable video to introduce a brand new product category is exactly the right call. 3 things I wanna leave you with. 1. Brands are getting better at blending digital with physical and real world. 2. High production announcements are now the standard. The expectation has shifted and if you're revealed doesn't look good, the people are going to notice. And 3. campaigns are the ones that give people something to do or share, not just something to look out. And that's it for this week, make sure to subscribe to my sub-stock for the full version of this. And if your project looking for creative campaign ideas don't hesitate to reach out. See you in the next one, bye!
