$SMUDGE
Fading QuicklySnapshot Window: 2026-07-13 17:50 UTC ยท โ Back to Crypto Overview
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getting laid off taught me more about marketing/positioning than five years of sitting in crypto planning calls ever did and the more i build things outside crypto, the more insane that is to me tbh iโve been in rooms with CMOs, marketing leads, product teams and founders [Spoken audio]: I started these channels about two weeks ago, posting one to two pieces of content a day, and as you can see on my Instagram, I've already hit just under 600,000 views across all my videos with a quarter million accounts reached. And this isn't even paired with my Facebook that I have it cross-posting to. That's well over a million views across both of these meta platforms in a two-week period. And then not to mention my TikTok, which I'm doing it's more of an experiment. I have a video that hit, you can see here, two million views, and then you can see the consistency here. I mean, these are two videos I posted literally yesterday, less than 24 hours ago. This one's climbing here. It has 7,000 views. This one here has 10,000 views. They're both going up. Some videos hit or miss, but it's all about experimentation. You know, this one hit 7,000. But this is a brand new account. I mean, you know, these are are literally brand new accounts and you can see like all of the videos here consistently you know 10,000, 25,000, 50,000 plus views on all my videos on a brand new account I mean you you have trouble hitting a thousand views on a brand new account on social media channels usually so it's not a skill issue or anything it's just understanding and having a clear view on what emotion you want your target audience to feel like as soon as they see any of your content. Whatever medium it's put out in, how you're marketing and positioning your product, you need to know and understand the emotional psychology, the emotional triggers, the emotional decision-making processes that you want your target audience to feel and take before you even write a line of that content. And from there you kind of reverse engineer. A lot of founders and teams in general are two product focused. They lead with their product first. People don't care about products, they care about the outcomes.