$BEAMS
Fading QuicklySnapshot Window: 2026-07-09 02:20 UTC · ← Back to Crypto Overview
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This new vlog series by Pudgy Penguins CCO & Co-Founder @chefgoyardi is a must watch. Lots of alpha, plus a behind-the-scenes look at how @pudgypenguins thinks, operates, and executes like no other. youtube.com/@peterlobanov [Spoken audio]: a road to a hundred million dollars. All we need is literally 10 of these mega winning SKUs. That's all we need. So this is one, there's another one right here we had, which is, so this magnetic key chain. You don't think anything of it, again, magnetic, you know, stick them together. Again, bought super low inventory amount of these and these just completely blew out. I mean, they outsold everything else on our store. Instead of just producing these single skew items, our customers really love it when you pair the two penguins together. And that's just off the backs of the familiarity of a lot of our consumers. So this is another highly selling skew. We're in the game of testing. This year specifically, it's to identify the 10 winning skews that we can sell a million dollars worth every single month. That is how you get to a hundred million dollars. And we're super, super close. You know, we can, we can sell these type of plushies a year round, right? Like our customers love Pingu, they love Polly, but these, I call them like evergreen products. And so these evergreen products are in reflection of the IP. These are like a must have, must sell type of product on our store that should sell year round. Now as our top of funnel strategy, our top of funnel strategy is to reverse engineer viral products, to hook people at the top of the funnel and reel them into our site. And so things that are like just genuinely, inherently naturally viral, like this, you can spin up so many different content formats to like get people into your website. As soon as you make one of these products that are viral type of funnel, as soon as you make one of those Valentine's Day kind of centric plushies, right? Those things help us reel in customers who have never seen Pudgy Payments before. They find the thing that they're looking for, but this is where you build a larger basket composition of these little things that people can just throw in just naturally because they're cute. And so, so long as we can keep on trying the strategy, we have the viral hook products, right? The things that are going to attract the most amount of attention, and then we blend it with these evergreen products. And so with that, our thesis is proving to be quite effective. It's just a matter of finding those remaining five skews that can just take us home. And so I think by this time next year, we should already have those 10 skews, something that we can order hundreds of thousands of units and get closer to that $100 million threshold. So I have one.
