# Business Social Trends & Public Discussions — 2026-10-09 21:40 UTC > **Category:** Business > **Status:** Trending Up > **Timestamp:** 2026-10-09 21:40 UTC (2026-10-09T21:40:00Z) > **Canonical URL:** https://cryptitalk.com/2026-10-09-21-40/non_crypto/business > **Overview Brief:** https://cryptitalk.com/2026-10-09-21-40/non_crypto.md --- ## 10-Minute Category Volume & Sentiment - **Total Posts:** 37 - **Total Impressions:** 28.9K - **Bullish / Positive:** 19 - **Bearish / Negative:** 4 - **Neutral:** 14 --- ## Engagement Analysis Total Engagement - Comments: 92, Retweets: 66, Likes: 770, Impressions: 28940 --- ## Cited Discussions & Public Evidence ### Discussion #1 by @TheSonOfWalkley > **Author:** [@TheSonOfWalkley](https://x.com/TheSonOfWalkley) > **Metrics:** 483 likes · 32 retweets · 7 comments · 9.1K views > **Posted:** 2026-10-09T19:35:00+00:00 > **Source Link:** [https://x.com/TheSonOfWalkley/status/2108642402928082976](https://x.com/TheSonOfWalkley/status/2108642402928082976) > **Visual Context:** The image shows a Tesla (@Tesla) tweet on X.com stating "Floodgates are opening," which quotes a post by omgFSD! (Zach) dated October 8th, 2026, featuring a photo of traffic lights surrounded by trees. The accompanying post interprets this as extremely bullish news for $TSLA, suggesting Tesla's Cybercab production or deployment is beginning on a large scale. > > "$TSLA SAYS — CYBERCAB FLOODGATES ARE “OPENING” Extremely bullish !" ### Discussion #2 by @noahrshinn > **Author:** [@noahrshinn](https://x.com/noahrshinn) > **Metrics:** 116 likes · 7 retweets · 15 comments · 3.9K views > **Posted:** 2026-10-09T21:20:06+00:00 > **Source Link:** [https://x.com/noahrshinn/status/2108668855006703616](https://x.com/noahrshinn/status/2108668855006703616) > > "Instinct should be simple. You shouldn’t have to work around someone else’s app or website to get something done. The interface should be built for you, every time. Today we’re rolling out a new hotel experience, built on exactly that idea. Tell Instinct where you’re going and" ### Discussion #3 by @FigBonner > **Author:** [@FigBonner](https://x.com/FigBonner) > **Metrics:** 24 likes · 2 retweets · 7 comments · 2.6K views > **Posted:** 2026-10-09T15:25:52+00:00 > **Source Link:** [https://x.com/FigBonner/status/2108579709202375092](https://x.com/FigBonner/status/2108579709202375092) > **Visual Context:** The image displays two successful Pokemon card auctions from AltXYZ: a 2011 Pokemon Call of Legends Holo Rayquaza #SL10 PSA 9 sold for $55,313, and a 1996 Pokemon Base Japanese No Rarity Symbol Holo Charizard #6 PSA 7 sold for $35,584, both showing "PAYMENT PENDING" status. The image illustrates the seller's post about unloading valuable Pokemon cards during a market pump to reinvest elsewhere, highlighting the impressive six-figure proceeds from their collection. > > "Super happy with the results of my two auctions on @altxyzofficial . With Pokémon pumping, I decided to unload some cards and move that money elsewhere. I’m sad to see the no rarity charizard go. I already have my eye on a few things. Any suggestions on stuff that hasn’t ripped" ### Discussion #4 by @engadget > **Author:** [@engadget](https://x.com/engadget) > **Metrics:** 1 likes · 0 retweets · 3 comments · 2.4K views > **Posted:** 2026-10-09T21:23:11+00:00 > **Source Link:** [https://x.com/engadget/status/2108669628058661174](https://x.com/engadget/status/2108669628058661174) > **Visual Context:** An image from Engadget showing a Flock Safety license plate reader camera mounted on a pole with a car driving by, accompanied by the headline "FLOCK SAFETY IS REPORTEDLY PLANNING MAJOR LAYOFFS NOW THAT EVERYONE HATES IT," highlighting the controversial surveillance company's troubles amid widespread public backlash. > > "Morale at one of the most reviled companies in America appears to be at an all time low." ### Discussion #5 by @TechCrunch > **Author:** [@TechCrunch](https://x.com/TechCrunch) > **Metrics:** 2 likes · 0 retweets · 0 comments · 2.0K views > **Posted:** 2026-10-09T21:45:06+00:00 > **Source Link:** [https://x.com/TechCrunch/status/2108675145455776253](https://x.com/TechCrunch/status/2108675145455776253) > > "TypeSafe AI raised $870 million in a round led by a16Z." ### Discussion #6 by @stephenbalaban > **Author:** [@stephenbalaban](https://x.com/stephenbalaban) > **Metrics:** 8 likes · 0 retweets · 2 comments · 749 views > **Posted:** 2026-10-09T19:59:34+00:00 > **Source Link:** [https://x.com/stephenbalaban/status/2108648585520972137](https://x.com/stephenbalaban/status/2108648585520972137) > **Visual Context:** A young man with messy brown hair and a blue shirt looks directly at the camera with a serious expression in what appears to be a living room setting. > > "Larson Packaging rack crate" ### Discussion #7 by @CityofAtlanta > **Author:** [@CityofAtlanta](https://x.com/CityofAtlanta) > **Metrics:** 1 likes · 0 retweets · 0 comments · 698 views > **Posted:** 2026-10-09T19:41:11+00:00 > **Source Link:** [https://x.com/CityofAtlanta/status/2108643958247018503](https://x.com/CityofAtlanta/status/2108643958247018503) > **Visual Context:** Six people in business attire and hard hats pose with shovels at a groundbreaking ceremony for 'McCormack Baron Salazar' and 'Atlanta Housing', branded with 'ATL Moving Atlanta Forward' and 'ATLANTA MAYOR ANDRE DICKENS'. > > "Atlanta, we're building more than housing. We're building opportunity! Bowen Homes Phase II will bring 112 mixed-income homes to Northwest Atlanta, advancing a larger vision for affordable housing, neighborhood investment and economic opportunity. A stronger Westside starts here!" ### Discussion #8 by @ZetaGlobal > **Author:** [@ZetaGlobal](https://x.com/ZetaGlobal) > **Metrics:** 17 likes · 1 retweets · 0 comments · 626 views > **Posted:** 2026-10-09T21:09:45+00:00 > **Source Link:** [https://x.com/ZetaGlobal/status/2108666247311135096](https://x.com/ZetaGlobal/status/2108666247311135096) > > "We opened Zeta Live yesterday with a big idea: individual excellence has the potential to become something greater. Connecting tools, signals, and decisions around your goals will transform intelligence into growth. AthenaOS brings it all together with your ambition setting the" ### Discussion #9 by @theportlandfire > **Author:** [@theportlandfire](https://x.com/theportlandfire) > **Metrics:** 7 likes · 1 retweets · 1 comments · 626 views > **Posted:** 2026-10-09T21:15:54+00:00 > **Source Link:** [https://x.com/theportlandfire/status/2108667798453129318](https://x.com/theportlandfire/status/2108667798453129318) > **Visual Context:** A promotional graphic against a pink background advertising 'NEW ROSE MERCH,' featuring a black t-shirt with a pink flame design and the text 'ROSE POX OR PORTLAND FIRE.' > > "Rose asked for her own tee, so of course we said yes Shop the new drop in the team shop! Click here to buy the Rose Tee: portlandfireteamshop.com/products/women …" ### Discussion #10 by @Suntimes > **Author:** [@Suntimes](https://x.com/Suntimes) > **Metrics:** 1 likes · 1 retweets · 1 comments · 553 views > **Posted:** 2026-10-09T21:21:56+00:00 > **Source Link:** [https://x.com/Suntimes/status/2108669316572873123](https://x.com/Suntimes/status/2108669316572873123) > > "Workers at six downtown hotels walked out Friday morning after negotiations failed to meet their demands." ### Discussion #11 by @Nftreats > **Author:** [@Nftreats](https://x.com/Nftreats) > **Metrics:** 21 likes · 5 retweets · 5 comments · 538 views > **Posted:** 2026-10-09T18:51:16+00:00 > **Source Link:** [https://x.com/Nftreats/status/2108631398764708153](https://x.com/Nftreats/status/2108631398764708153) > **Visual Context:** A convenience store cooler shelf displaying energy drinks including Ayraka, Wow, and Coca-Cola alongside Quero energy bars labeled "VEGAN ENERGY BARS" with handwritten price tags. > > "Raposa Coffee is starting to pop up in more and more grab and gos, gyms, and markets throughout Miami The Takeover is real" ### Discussion #12 by @En_jupiter_ > **Author:** [@En_jupiter_](https://x.com/En_jupiter_) > **Metrics:** 1 likes · 0 retweets · 0 comments · 538 views > **Posted:** 2026-10-09T21:44:53+00:00 > **Source Link:** [https://x.com/En_jupiter_/status/2108675091852578976](https://x.com/En_jupiter_/status/2108675091852578976) > **Visual Context:** The back of a white van displays red text reading 'REPARAMOS LO QUE TU MARIDO ARREGLÓ' above a small note saying 'Coherencia por favor'. > > "Esto sí es Marketing" ### Discussion #13 by @thetradingchick > **Author:** [@thetradingchick](https://x.com/thetradingchick) > **Metrics:** 1 likes · 1 retweets · 1 comments · 530 views > **Posted:** 2026-10-09T21:26:00+00:00 > **Source Link:** [https://x.com/thetradingchick/status/2108670337072173232](https://x.com/thetradingchick/status/2108670337072173232) > **Visual Context:** A scenic view from an infinity pool overlooking a Mediterranean coastline with islands and forested hills, branded with the 'PRESTIGE PROPERTIES - SALES RENTALS CONCIERGE' logo. > > "€6.9M in the heart of Ibiza." ### Discussion #14 by @jshchnz > **Author:** [@jshchnz](https://x.com/jshchnz) > **Metrics:** 7 likes · 0 retweets · 1 comments · 524 views > **Posted:** 2026-10-09T19:47:56+00:00 > **Source Link:** [https://x.com/jshchnz/status/2108645657573744939](https://x.com/jshchnz/status/2108645657573744939) > **Visual Context:** A close-up of a man wearing a brown beanie, round glasses, and an earpiece, with silver rings on his fingers, appearing to be on a set. > > "Now send the auditors" ### Discussion #15 by @SirDustyDirks > **Author:** [@SirDustyDirks](https://x.com/SirDustyDirks) > **Metrics:** 6 likes · 0 retweets · 1 comments · 509 views > **Posted:** 2026-10-09T21:07:39+00:00 > **Source Link:** [https://x.com/SirDustyDirks/status/2108665719315628131](https://x.com/SirDustyDirks/status/2108665719315628131) > > "Make Fortnite maps. Start a game dev company. Switch to Roblox. Fire your team. Fire yourself. Maybe the problem was not the platform?" ### Discussion #16 by @JudgingFreedom > **Author:** [@JudgingFreedom](https://x.com/JudgingFreedom) > **Metrics:** 13 likes · 6 retweets · 1 comments · 500 views > **Posted:** 2026-10-09T20:02:03+00:00 > **Source Link:** [https://x.com/JudgingFreedom/status/2108649212028375377](https://x.com/JudgingFreedom/status/2108649212028375377) > > "INTEL Roundtable : Weekly Wrap : 9-OCT" ### Discussion #17 by @NCBABankKenya > **Author:** [@NCBABankKenya](https://x.com/NCBABankKenya) > **Metrics:** 1 likes · 0 retweets · 1 comments · 338 views > **Posted:** 2026-10-09T20:52:39+00:00 > **Source Link:** [https://x.com/NCBABankKenya/status/2108661945935212808](https://x.com/NCBABankKenya/status/2108661945935212808) > **Visual Context:** A bald man in a white traditional outfit with orange patterns speaks into a microphone at a podium with the "NCBA" logo visible behind him. > > "“Eldoret is an important part of Kenya’s agricultural economy, and we see first-hand the ambition of the businesses and entrepreneurs driving this sector forward." James Karinga, Head of Asset Finance and Insurance Premium Financing, NCBA. #NCBAJohariAwards #NCBABankingOnBelief" ### Discussion #18 by @CanonUSA > **Author:** [@CanonUSA](https://x.com/CanonUSA) > **Metrics:** 2 likes · 1 retweets · 0 comments · 308 views > **Posted:** 2026-10-09T21:00:14+00:00 > **Source Link:** [https://x.com/CanonUSA/status/2108663854532104585](https://x.com/CanonUSA/status/2108663854532104585) > **Visual Context:** A thumbnail for a video tutorial shows a person holding a vision board collage and an 'iwy 2 Mini Photo Printer', with text reading 'How to Make a Vision Board Bingo Card'. > > "Watch to see how you can use the IVY 2 Mini Photo Printer to capture your favorite moments and check off your goals all year long canon.us/3TnM73C" ### Discussion #19 by @AIPulse12 > **Author:** [@AIPulse12](https://x.com/AIPulse12) > **Metrics:** 17 likes · 7 retweets · 41 comments · 294 views > **Posted:** 2026-10-09T20:45:00+00:00 > **Source Link:** [https://x.com/AIPulse12/status/2108660018967150958](https://x.com/AIPulse12/status/2108660018967150958) > **Visual Context:** A 3D graphic displays a blue, flower-shaped verified icon with a checkmark above large green text reading '2K' and a black banner stating 'Verified'. > > "Looking for 4k plus organic verified followers? Say ~~> night I will boost your X page rn" ### Discussion #20 by @laneybabyart > **Author:** [@laneybabyart](https://x.com/laneybabyart) > **Metrics:** 2 likes · 0 retweets · 0 comments · 282 views > **Posted:** 2026-10-09T20:25:32+00:00 > **Source Link:** [https://x.com/laneybabyart/status/2108655122657993172](https://x.com/laneybabyart/status/2108655122657993172) > > "passed by the lot my great great grandparents opened a store on when they came here from Italy and realized being an entrepreneur with great taste is in my blood" ### Discussion #21 by @cpipr > **Author:** [@cpipr](https://x.com/cpipr) > **Metrics:** 4 likes · 1 retweets · 0 comments · 205 views > **Posted:** 2026-10-09T21:00:00+00:00 > **Source Link:** [https://x.com/cpipr/status/2108663794532774255](https://x.com/cpipr/status/2108663794532774255) > > "Luis Enrique Romero, a corporate law professor, assured that it is not common to replace a company in a contract with the Government, as happened with Enchanted Rock. Read the investigation: periodismoinvestigativo.com/2026/09/enchan … Full program: youtu.be/bBsVEgi6vXY?t= …" ### Discussion #22 by @mrfeldmanSEM > **Author:** [@mrfeldmanSEM](https://x.com/mrfeldmanSEM) > **Metrics:** 5 likes · 0 retweets · 1 comments · 161 views > **Posted:** 2026-10-09T19:53:49+00:00 > **Source Link:** [https://x.com/mrfeldmanSEM/status/2108647139689869485](https://x.com/mrfeldmanSEM/status/2108647139689869485) > > "Google clicks got barely more expensive this year. Meta ads didn't. In the second quarter, Google's average cost per click rose just 3% year over year. Meta's average price per ad rose 12%. And in the US and Canada specifically, Meta's prices jumped 20%. These are each" ### Discussion #23 by @yeonwoohoIic > **Author:** [@yeonwoohoIic](https://x.com/yeonwoohoIic) > **Metrics:** 5 likes · 0 retweets · 1 comments · 151 views > **Posted:** 2026-10-09T21:31:08+00:00 > **Source Link:** [https://x.com/yeonwoohoIic/status/2108671628049842507](https://x.com/yeonwoohoIic/status/2108671628049842507) > **Visual Context:** A 'Mindshare by Region' leaderboard with the 'KR' tab selected, ranking accounts like 'ZAMA_APPLE@KR' (21.71%), 'Special_Ledger' (12.10%), and 'Cochang' (10.52%), with a 'KAITO' watermark. > > "사실 @axisrobotics 야핑하면서 한국 기준 마인드쉐어 랭킹도 많이 올라왔네요. 예전보다 트위터를 덜하고 의미있는 글을 제가 창출하는 것도 아니지만 그래도 순위가 높게 올라가면 나름 뿌듯함 ㅋㅋ 그리고 이런 것도 결국 도움된다고 생각하기에 @axisrobotics 글 적으면서 끄적이는 중 ㅋㅋ" ### Discussion #24 by @Tabletop_Deals > **Author:** [@Tabletop_Deals](https://x.com/Tabletop_Deals) > **Metrics:** 1 likes · 0 retweets · 0 comments · 121 views > **Posted:** 2026-10-09T20:51:14+00:00 > **Source Link:** [https://x.com/Tabletop_Deals/status/2108661587569705031](https://x.com/Tabletop_Deals/status/2108661587569705031) > **Visual Context:** Box art for the board game "Let's Go! to Japan" by Josh Wood, published by AEG, featuring vibrant illustrations of Mount Fuji, a sushi chef, tourists, and various Japanese landmarks. > > "Let's Go! to Japan 30% off Plus 10% off Brand Promotion #ad amzn.to/4jPrUhH" ### Discussion #25 by @MineralMagician > **Author:** [@MineralMagician](https://x.com/MineralMagician) > **Metrics:** 2 likes · 0 retweets · 0 comments · 95 views > **Posted:** 2026-10-09T21:09:52+00:00 > **Source Link:** [https://x.com/MineralMagician/status/2108666279754187052](https://x.com/MineralMagician/status/2108666279754187052) > > "Posted on behalf of Excellon Resources - @EXN_Resources $EXN.v $EXNRF CEO Shawn Howarth, speaking with Crux Investor at Beaver Creek, on the Mallay #silver resource in central Peru : it "looks like on paper, a smallish 16 million ounce" resource that "actually could be" ### Discussion #26 by @luluilustracion > **Author:** [@luluilustracion](https://x.com/luluilustracion) > **Metrics:** 2 likes · 0 retweets · 0 comments · 78 views > **Posted:** 2026-10-09T21:30:06+00:00 > **Source Link:** [https://x.com/luluilustracion/status/2108671372016918581](https://x.com/luluilustracion/status/2108671372016918581) > **Visual Context:** A Mercado Libre shopping page titled 'Regalos increíbles' displaying discounted products including a Samsung Galaxy A16, Nike sneakers, a coffee maker, and perfumes with various percentage-off labels. > > "DESCUENTOS DE HASTA 40% OFF YAAAAAAAAAAAAAA. Regalos increíbles Además hay 3 cupones de hasta $25.000 OFF vigentes en mi perfil ACÁ (vayan a "mostrar más" para ver todo) meli.la/1VjSUwe" ### Discussion #27 by @deathbunnay > **Author:** [@deathbunnay](https://x.com/deathbunnay) > **Metrics:** 3 likes · 1 retweets · 0 comments · 77 views > **Posted:** 2026-10-09T20:58:30+00:00 > **Source Link:** [https://x.com/deathbunnay/status/2108663416671846617](https://x.com/deathbunnay/status/2108663416671846617) > > "How David Yu hunts for new licenses." ### Discussion #28 by @daisylusalita > **Author:** [@daisylusalita](https://x.com/daisylusalita) > **Metrics:** 8 likes · 0 retweets · 1 comments · 69 views > **Posted:** 2026-10-09T21:23:04+00:00 > **Source Link:** [https://x.com/daisylusalita/status/2108669598317068729](https://x.com/daisylusalita/status/2108669598317068729) > > "spent two hours going through historical creator retention data yesterday and the recurring budget question always kills these loops before quarter three starts" ### Discussion #29 by @japarjam > **Author:** [@japarjam](https://x.com/japarjam) > **Metrics:** 1 likes · 0 retweets · 1 comments · 69 views > **Posted:** 2026-10-09T20:56:19+00:00 > **Source Link:** [https://x.com/japarjam/status/2108662866442068033](https://x.com/japarjam/status/2108662866442068033) > **Visual Context:** A marketing graphic for 'Mako Market' promoting a new live feedback feature, featuring a cartoon shark mascot and a phone mockup showing a sample feedback message about a slow pool page. > > "Such beautiful, professional process from this team." ### Discussion #30 by @dguevar1 > **Author:** [@dguevar1](https://x.com/dguevar1) > **Metrics:** 1 likes · 0 retweets · 0 comments · 66 views > **Posted:** 2026-10-09T19:58:22+00:00 > **Source Link:** [https://x.com/dguevar1/status/2108648283807838344](https://x.com/dguevar1/status/2108648283807838344) > > "Day 19: SabioRex informs me that Dany's Hallowen Bash is now in Staging waiting for Human Review Lock 2." ### Discussion #31 by @tylerarose0 > **Author:** [@tylerarose0](https://x.com/tylerarose0) > **Metrics:** 1 likes · 0 retweets · 0 comments · 61 views > **Posted:** 2026-10-09T20:57:11+00:00 > **Source Link:** [https://x.com/tylerarose0/status/2108663086265807273](https://x.com/tylerarose0/status/2108663086265807273) > > "Was great to work with you archie!" ### Discussion #32 by @hipipo > **Author:** [@hipipo](https://x.com/hipipo) > **Metrics:** 1 likes · 0 retweets · 0 comments · 54 views > **Posted:** 2026-10-09T20:08:49+00:00 > **Source Link:** [https://x.com/hipipo/status/2108650915637186853](https://x.com/hipipo/status/2108650915637186853) > **Visual Context:** A purple promotional poster for the "Digital & Financial Inclusion Summit 2026" highlights "Nominee Spotlight" for the "MOFPED / UNCTAD E-Accounting Tool" in the "SME & Enterprise Digital Transformation Excellence" category, featuring the Digital Impact Awards Africa logo. > > "#DIAA2026 SME & Enterprise Digital Transformation Excellence Nominee Congratulations to MoFPED - UNCTAD e-accounting tool and participating SME on being nominated for SME & Enterprise Digital Transformation Excellence at the Digital Impact Awards Africa! #IncludeEveryone |" ### Discussion #33 by @FridayOfertas > **Author:** [@FridayOfertas](https://x.com/FridayOfertas) > **Metrics:** 1 likes · 0 retweets · 1 comments · 44 views > **Posted:** 2026-10-09T21:25:42+00:00 > **Source Link:** [https://x.com/FridayOfertas/status/2108670261633360100](https://x.com/FridayOfertas/status/2108670261633360100) > **Visual Context:** A product image for 'Kit c/ 6 unidades' featuring colorful drinking straws with attached novelty eyeglass frames, showing a child using one in a glass. > > "OFERTA IMPERDÍVEL! Óculos canudo infantil Animafest modelo Chaves, perfeito para festas! Agora de R$ 64,79 por apenas R$ 24,39. Aproveite agora: meli.la/152fQvR" ### Discussion #34 by @anniemamaMikuvt > **Author:** [@anniemamaMikuvt](https://x.com/anniemamaMikuvt) > **Metrics:** 1 likes · 0 retweets · 0 comments · 35 views > **Posted:** 2026-10-09T20:13:36+00:00 > **Source Link:** [https://x.com/anniemamaMikuvt/status/2108652118706188799](https://x.com/anniemamaMikuvt/status/2108652118706188799) > > "Shoutout Alert -:> Product customize 2d model -:> client : @kirasstories92 Discount 70% #Live2d #Vtuberㅤ" ### Discussion #35 by @Customercarecon > **Author:** [@Customercarecon](https://x.com/Customercarecon) > **Metrics:** 1 likes · 0 retweets · 0 comments · 33 views > **Posted:** 2026-10-09T20:30:11+00:00 > **Source Link:** [https://x.com/Customercarecon/status/2108656289609912722](https://x.com/Customercarecon/status/2108656289609912722) > > "Hello! We're here to help and guide customers towards the right support. Please follow back and send a DM explaining your complaint, and we'll do our best to point you in the right direction. Thank you for connecting!" ### Discussion #36 by @TVMentrepreneur > **Author:** [@TVMentrepreneur](https://x.com/TVMentrepreneur) > **Metrics:** 1 likes · 0 retweets · 0 comments · 19 views > **Posted:** 2026-10-09T20:43:28+00:00 > **Source Link:** [https://x.com/TVMentrepreneur/status/2108659633137066180](https://x.com/TVMentrepreneur/status/2108659633137066180) > > "La confiance en soi est le plus grand atout pour réussir dans l'entrepreneuriat !" ### Discussion #37 by @drmattshiver > **Author:** [@drmattshiver](https://x.com/drmattshiver) > **Metrics:** 1 likes · 0 retweets · 0 comments · 17 views > **Posted:** 2026-10-09T20:15:18+00:00 > **Source Link:** [https://x.com/drmattshiver/status/2108652547971940473](https://x.com/drmattshiver/status/2108652547971940473) > > "Winning ad fatiguing? Cut the budget 20-50% before you kill it. Smaller pool, smaller budget. Still bad after that, then kill it."