# Business Social Trends & Public Discussions — 2026-10-05 08:00 UTC > **Category:** Business > **Status:** Trending Up > **Timestamp:** 2026-10-05 08:00 UTC (2026-10-05T08:00:00Z) > **Canonical URL:** https://cryptitalk.com/2026-10-05-08-00/non_crypto/business > **Overview Brief:** https://cryptitalk.com/2026-10-05-08-00/non_crypto.md --- ## 10-Minute Category Volume & Sentiment - **Total Posts:** 41 - **Total Impressions:** 981.6K - **Bullish / Positive:** 25 - **Bearish / Negative:** 3 - **Neutral:** 13 --- ## Engagement Analysis Total Engagement - Comments: 404, Retweets: 1030, Likes: 9658, Impressions: 981568 --- ## Cited Discussions & Public Evidence ### Discussion #1 by @CreadoresLibres > **Author:** [@CreadoresLibres](https://x.com/CreadoresLibres) > **Metrics:** 1.1K likes · 81 retweets · 34 comments · 662.5K views > **Posted:** 2026-10-04T14:05:44+00:00 > **Source Link:** [https://x.com/CreadoresLibres/status/2106747603215933590](https://x.com/CreadoresLibres/status/2106747603215933590) > > "Wednesday 5pm, handing over the keys to the rental apartment after 3 years. The landlord runs his finger along the baseboard and says to me: "The whole place needs to be painted and the floor polished. I'm going to have to keep the €1,200 deposit to cover the damage." I pull out" ### Discussion #2 by @xAviation > **Author:** [@xAviation](https://x.com/xAviation) > **Metrics:** 6.6K likes · 739 retweets · 41 comments · 233.1K views > **Posted:** 2026-10-04T09:51:28+00:00 > **Source Link:** [https://x.com/xAviation/status/2106683615258333497](https://x.com/xAviation/status/2106683615258333497) > > "British Airways B777 parking at Delhi airport during intense fog. : i.monk_" ### Discussion #3 by @puniko___01 > **Author:** [@puniko___01](https://x.com/puniko___01) > **Metrics:** 331 likes · 23 retweets · 0 comments · 32.0K views > **Posted:** 2026-10-05T03:18:11+00:00 > **Source Link:** [https://x.com/puniko___01/status/2106947028165280041](https://x.com/puniko___01/status/2106947028165280041) > > "Cainz has released this extra-large relaxation cushion that you can sleep on with your beloved cat, and I'm seriously thinking of buying it but agonizing over it forever." ### Discussion #4 by @FirstSquawk > **Author:** [@FirstSquawk](https://x.com/FirstSquawk) > **Metrics:** 3 likes · 1 retweets · 0 comments · 10.2K views > **Posted:** 2026-10-05T07:43:02+00:00 > **Source Link:** [https://x.com/FirstSquawk/status/2107013681917931528](https://x.com/FirstSquawk/status/2107013681917931528) > > "FOXCONN: SEPTEMBER REVENUE +38.4% Y/Y || Q3 REVENUE +47.1% Y/Y || AI-RELATED OPERATIONS ARE EXPECTED TO CONTINUE GROWING IN THE FOURTH QUARTER || IT REMAINS NECESSARY TO MONITOR THE IMPACT OF A VOLATILE GLOBAL POLITICAL AND ECONOMIC ENVIRONMENT" ### Discussion #5 by @RebellioMarket > **Author:** [@RebellioMarket](https://x.com/RebellioMarket) > **Metrics:** 103 likes · 23 retweets · 3 comments · 9.0K views > **Posted:** 2026-10-05T00:29:45+00:00 > **Source Link:** [https://x.com/RebellioMarket/status/2106904639170056272](https://x.com/RebellioMarket/status/2106904639170056272) > > "8 secrets of successful selling:" ### Discussion #6 by @patronlar > **Author:** [@patronlar](https://x.com/patronlar) > **Metrics:** 7 likes · 0 retweets · 0 comments · 7.6K views > **Posted:** 2026-10-04T11:06:10+00:00 > **Source Link:** [https://x.com/patronlar/status/2106702413126082621](https://x.com/patronlar/status/2106702413126082621) > > "Togg Mobilization in Germany #otomobil patronlardunyasi.com/almanyadaki-to …" ### Discussion #7 by @KarthikTabjul > **Author:** [@KarthikTabjul](https://x.com/KarthikTabjul) > **Metrics:** 19 likes · 0 retweets · 3 comments · 6.0K views > **Posted:** 2026-10-05T03:30:55+00:00 > **Source Link:** [https://x.com/KarthikTabjul/status/2106950231984312456](https://x.com/KarthikTabjul/status/2106950231984312456) > > "Two companies with less than USD 10 Billion revenue is asking for a valuation of USD 4 trillion and they are facing stiff competition from open weight models and chinese players." ### Discussion #8 by @uydds884 > **Author:** [@uydds884](https://x.com/uydds884) > **Metrics:** 21 likes · 10 retweets · 57 comments · 4.3K views > **Posted:** 2026-10-05T07:13:34+00:00 > **Source Link:** [https://x.com/uydds884/status/2107006264714965193](https://x.com/uydds884/status/2107006264714965193) > > "On Xianyu for 298 once!!! Can end with giving End with giving Who wants my Xianyu account." ### Discussion #9 by @Huawei > **Author:** [@Huawei](https://x.com/Huawei) > **Metrics:** 11 likes · 0 retweets · 0 comments · 4.0K views > **Posted:** 2026-10-05T07:52:20+00:00 > **Source Link:** [https://x.com/Huawei/status/2107016020678627431](https://x.com/Huawei/status/2107016020678627431) > > "Huawei and Qualcomm have announced a multi-year, broad patent license agreement, including cross licenses to the companies' patent portfolios across fields such as 5G, compute, AI, and networking, together with Qualcomm’s purchase of certain Huawei U.S. patents." ### Discussion #10 by @0xyigido_ > **Author:** [@0xyigido_](https://x.com/0xyigido_) > **Metrics:** 31 likes · 0 retweets · 31 comments · 1.7K views > **Posted:** 2026-10-05T07:25:51+00:00 > **Source Link:** [https://x.com/0xyigido_/status/2107009357841846302](https://x.com/0xyigido_/status/2107009357841846302) > > "Good morning everyone I’ve always believed there are better opportunities out there, and I’ve always worked hard to find them. Here’s to finding the best opportunities this October. Let’s make it a great month" ### Discussion #11 by @ipo_majime > **Author:** [@ipo_majime](https://x.com/ipo_majime) > **Metrics:** 6 likes · 0 retweets · 0 comments · 1.3K views > **Posted:** 2026-10-05T07:48:41+00:00 > **Source Link:** [https://x.com/ipo_majime/status/2107015102700638236](https://x.com/ipo_majime/status/2107015102700638236) > > "シンマイ氏のNOT A HOUSE社長就任、Bloombergが早速記事化 x.com/BloombergJapan …" ### Discussion #12 by @Adadinmmma > **Author:** [@Adadinmmma](https://x.com/Adadinmmma) > **Metrics:** 105 likes · 87 retweets · 56 comments · 1.1K views > **Posted:** 2026-10-05T05:07:27+00:00 > **Source Link:** [https://x.com/Adadinmmma/status/2106974527112503606](https://x.com/Adadinmmma/status/2106974527112503606) > > "Good morning and Happy New week too A perfect reminder that I make men's outfits. Please kindly Patronize my business 48k Location: Abia State" ### Discussion #13 by @mpost_io > **Author:** [@mpost_io](https://x.com/mpost_io) > **Metrics:** 2 likes · 0 retweets · 1 comments · 1.1K views > **Posted:** 2026-10-05T07:48:27+00:00 > **Source Link:** [https://x.com/mpost_io/status/2107015045376852397](https://x.com/mpost_io/status/2107015045376852397) > > "Dr. Bankee Kwan, Chairman & CEO at CASH Financial Services Group, joins HSC Asset Management Singapore on October 8 Register to hear Bankee in Singapore: luma.com/HSC_Singapore Bankee chairs CASH Financial Services Group and, as CEO, sets its overall business strategy. CASH" ### Discussion #14 by @wallstreetcn_news:wallstreetcn_news > **Author:** [@wallstreetcn_news:wallstreetcn_news](https://x.com/wallstreetcn_news:wallstreetcn_news) > **Metrics:** 1.0K likes · 0 retweets · 0 comments · 1.0K views > **Posted:** 2026-10-05T08:00:32.948944+00:00 > **Source Link:** [https://x.com/wallstreetcn_news:wallstreetcn_news/status/https://wallstreetcn.com/articles/3783011](https://x.com/wallstreetcn_news:wallstreetcn_news/status/https://wallstreetcn.com/articles/3783011) > **Visual Context:** 鸿海9月销售额1.16万亿元台币,同比增长38.4% 更多消息,持续更新中 --- OLD CONTENT SEPARATOR --- 鸿海9月营收同比增长38.4%,前三季度累计增幅近四成 10月5日,鸿海公布财务数据显示,9月销售额1.16万亿元台币,同比增长38.4%。第三季度营收约为新台币3.027万亿元。从累计数据来看,鸿海今年前九个月营收达新台币7.67万亿元,年增幅达39.5%,增长势头较为稳健。 > > "鸿海9月营收同比增长38.4%,前三季度累计增幅近四成 10月5日,鸿海公布财务数据显示,9月销售额1.16万亿元台币,同比增长38.4%。第三季度营收约为新台币3.027万亿元,同比增长47%,高于分析师平均预期的2.83万亿元。从累计数据来看,鸿海今年前九个月营收达新台币7.67万亿元,年增幅达39.5%,增长势头较为稳健。" ### Discussion #15 by @TasarrufFinans1 > **Author:** [@TasarrufFinans1](https://x.com/TasarrufFinans1) > **Metrics:** 2 likes · 0 retweets · 0 comments · 879 views > **Posted:** 2026-10-05T06:18:58+00:00 > **Source Link:** [https://x.com/TasarrufFinans1/status/2106992523126480980](https://x.com/TasarrufFinans1/status/2106992523126480980) > **Visual Context:** A person holds a clipboard with a payment schedule table dated '28.04.2027', listing installments with takside (installment) amounts around 16,700 and 'Tehsildar Ödemesi' as the payment type, with a calculator visible in the background. > > "1 milyon taşıt ödeme planı %30 peşinatlı ilk aylar düşük ödeme yapmak isteyenler için !" ### Discussion #16 by @voz_populi > **Author:** [@voz_populi](https://x.com/voz_populi) > **Metrics:** 4 likes · 1 retweets · 1 comments · 801 views > **Posted:** 2026-10-05T07:41:09+00:00 > **Source Link:** [https://x.com/voz_populi/status/2107013207638380786](https://x.com/voz_populi/status/2107013207638380786) > > "Simón solivianta al consejo de Indra con el fichaje de su asesor personal: “Se sienta a su lado como si fuera el CEO” Por Rubén Sampedro ( @rubsampedro )" ### Discussion #17 by @XEthanai > **Author:** [@XEthanai](https://x.com/XEthanai) > **Metrics:** 18 likes · 0 retweets · 4 comments · 604 views > **Posted:** 2026-10-05T07:28:55+00:00 > **Source Link:** [https://x.com/XEthanai/status/2107010128725590107](https://x.com/XEthanai/status/2107010128725590107) > > "The next generation Tesla Roadster will be siiick.” — Elon Musk" ### Discussion #18 by @riberowatch > **Author:** [@riberowatch](https://x.com/riberowatch) > **Metrics:** 8 likes · 0 retweets · 1 comments · 530 views > **Posted:** 2026-10-05T06:54:52+00:00 > **Source Link:** [https://x.com/riberowatch/status/2107001559850832157](https://x.com/riberowatch/status/2107001559850832157) > > "50年以上前。 この黒は、 まだ輝いています。 ブラックミラーダイヤル。 ヴィンテージロレックスの醍醐味です。 ロレックス オイスターパーペチュアル Ref.1024" ### Discussion #19 by @Aiwithpoonam > **Author:** [@Aiwithpoonam](https://x.com/Aiwithpoonam) > **Metrics:** 11 likes · 8 retweets · 16 comments · 439 views > **Posted:** 2026-10-05T07:42:21+00:00 > **Source Link:** [https://x.com/Aiwithpoonam/status/2107013510458982558](https://x.com/Aiwithpoonam/status/2107013510458982558) > > "Make a request between $20 - $2600 I’ll pay a few in DMs Like, Follow & RT Ends in 24 hours." ### Discussion #20 by @Eljaboom > **Author:** [@Eljaboom](https://x.com/Eljaboom) > **Metrics:** 2 likes · 0 retweets · 0 comments · 418 views > **Posted:** 2026-10-05T06:34:09+00:00 > **Source Link:** [https://x.com/Eljaboom/status/2106996344468734196](https://x.com/Eljaboom/status/2106996344468734196) > > "The production bottleneck is slowly shifting from “can we make this?” to “what should we make?”" ### Discussion #21 by @boomerrbryan > **Author:** [@boomerrbryan](https://x.com/boomerrbryan) > **Metrics:** 6 likes · 0 retweets · 0 comments · 378 views > **Posted:** 2026-10-05T07:44:00+00:00 > **Source Link:** [https://x.com/boomerrbryan/status/2107013923769929828](https://x.com/boomerrbryan/status/2107013923769929828) > > "We took a client's YouTube channel that was getting 11,000 views per video after 6 months of paying a production company $8,000/month and the first video we scripted did 1.2 million views Same channel. Same editor. Same thumbnails. Same niche. We changed the script. That's it" ### Discussion #22 by @ox_musabi > **Author:** [@ox_musabi](https://x.com/ox_musabi) > **Metrics:** 63 likes · 8 retweets · 54 comments · 372 views > **Posted:** 2026-10-05T04:37:45+00:00 > **Source Link:** [https://x.com/ox_musabi/status/2106967051495526660](https://x.com/ox_musabi/status/2106967051495526660) > > "GM Legends Happy Monday New week, new opportunities Stay focused, keep building, and trust the process. Let’s make it count." ### Discussion #23 by @Weblord4242 > **Author:** [@Weblord4242](https://x.com/Weblord4242) > **Metrics:** 67 likes · 5 retweets · 71 comments · 363 views > **Posted:** 2026-10-05T04:52:08+00:00 > **Source Link:** [https://x.com/Weblord4242/status/2106970670429069317](https://x.com/Weblord4242/status/2106970670429069317) > > "GM CT A fresh morning, a fresh mindset, and a fresh chance to make things happen. Have a great day ahead!" ### Discussion #24 by @zeeksobased > **Author:** [@zeeksobased](https://x.com/zeeksobased) > **Metrics:** 10 likes · 2 retweets · 6 comments · 346 views > **Posted:** 2026-10-05T06:46:05+00:00 > **Source Link:** [https://x.com/zeeksobased/status/2106999349385277583](https://x.com/zeeksobased/status/2106999349385277583) > > "Hit my goal of 10k in less than 1 week All gas no breaks" ### Discussion #25 by @LoveOfficialTH2 > **Author:** [@LoveOfficialTH2](https://x.com/LoveOfficialTH2) > **Metrics:** 4 likes · 3 retweets · 0 comments · 295 views > **Posted:** 2026-10-05T07:14:23+00:00 > **Source Link:** [https://x.com/LoveOfficialTH2/status/2107006470797799750](https://x.com/LoveOfficialTH2/status/2107006470797799750) > > "สวยจริง ๆ ค่าาา ดูตาไม่กระพริบตาเลยค่ะ MILKLOVE CHARLOTTETILBURY PARAGON #CharlotteTilburyxMilkLove" ### Discussion #26 by @WilliJ24570 > **Author:** [@WilliJ24570](https://x.com/WilliJ24570) > **Metrics:** 26 likes · 2 retweets · 8 comments · 246 views > **Posted:** 2026-10-05T06:08:46+00:00 > **Source Link:** [https://x.com/WilliJ24570/status/2106989958770675811](https://x.com/WilliJ24570/status/2106989958770675811) > > "Claiming my @lethimcook_fun Pre-Launch Pass Join with my link" ### Discussion #27 by @theaveliaa > **Author:** [@theaveliaa](https://x.com/theaveliaa) > **Metrics:** 73 likes · 26 retweets · 1 comments · 203 views > **Posted:** 2026-10-05T07:46:07+00:00 > **Source Link:** [https://x.com/theaveliaa/status/2107014454487761028](https://x.com/theaveliaa/status/2107014454487761028) > > "Uzun zamandır hayalini kurduğum Avelia Collection sonunda burada. Küçük bir markayı büyütmeye çalışıyorum ve bu süreçte desteğiniz benim için çok değerli. Bir takip, paylaşım ya da sipariş… Her biri benim için çok büyük bir destek." ### Discussion #28 by @omgsidewalks > **Author:** [@omgsidewalks](https://x.com/omgsidewalks) > **Metrics:** 3 likes · 0 retweets · 0 comments · 168 views > **Posted:** 2026-10-05T07:47:51+00:00 > **Source Link:** [https://x.com/omgsidewalks/status/2107014893505569043](https://x.com/omgsidewalks/status/2107014893505569043) > > "Companies NEED TO STOP introducing us to their employees if they’re not going to hire us . It’s ridiculous at this point." ### Discussion #29 by @Stellarixorine > **Author:** [@Stellarixorine](https://x.com/Stellarixorine) > **Metrics:** 1 likes · 1 retweets · 0 comments · 103 views > **Posted:** 2026-10-05T07:38:02+00:00 > **Source Link:** [https://x.com/Stellarixorine/status/2107012423941296507](https://x.com/Stellarixorine/status/2107012423941296507) > > "In a direct response to accusations of racism, Elon Musk firmly rejected the claim by highlighting his personal values and pointing to the diverse leadership structures across his companies, including Tesla and SpaceX. He emphasized his fundamental opposition to discrimination" ### Discussion #30 by @reddit > **Author:** [@reddit](https://x.com/reddit) > **Metrics:** 1 likes · 0 retweets · 0 comments · 100 views > **Posted:** 2026-10-05T07:56:54.896000+00:00 > > "Facilities Management, but feeling stuck . Looking for career advice!! Hi everyone, I’m a Facilities Management professional with around 11 years of experience. I’m a Hospitality Management graduate and have worked with 5 organizations so far, progressively moving up the ladder and taking on larger responsibilities. My experience has been fairly broad I’ve handled end-to-end Facilities & Administration, including workplace operations, vendors, employee services, transport, security, budgets, projects, and day-to-day operational management. The frustrating part is that I feel like I’ve reached a point where I’m struggling to move further up." ### Discussion #31 by @roxie_ug > **Author:** [@roxie_ug](https://x.com/roxie_ug) > **Metrics:** 1 likes · 1 retweets · 0 comments · 88 views > **Posted:** 2026-10-05T08:03:15+00:00 > **Source Link:** [https://x.com/roxie_ug/status/2107018770069786808](https://x.com/roxie_ug/status/2107018770069786808) > > "Singapore’s Changi airport is undoubtedly the best looking airport on this planet" ### Discussion #32 by @WorldInMotionHQ > **Author:** [@WorldInMotionHQ](https://x.com/WorldInMotionHQ) > **Metrics:** 4 likes · 0 retweets · 1 comments · 82 views > **Posted:** 2026-10-05T07:43:50+00:00 > **Source Link:** [https://x.com/WorldInMotionHQ/status/2107013880862101858](https://x.com/WorldInMotionHQ/status/2107013880862101858) > > "NEWS: Foxconn grows Q3 revenue 47.1% and September revenue 38.4% y/y, expects AI-related operations to expand further in the fourth quarter, says volatile global politics and economy still need watching" ### Discussion #33 by @SKhorchef > **Author:** [@SKhorchef](https://x.com/SKhorchef) > **Metrics:** 2 likes · 1 retweets · 1 comments · 61 views > **Posted:** 2026-10-05T06:54:39+00:00 > **Source Link:** [https://x.com/SKhorchef/status/2107001504586740194](https://x.com/SKhorchef/status/2107001504586740194) > > "للي يحب التسوق المرتب، شوف هذي للتسوق بهدوء، مرّ على تويو تو يو مع كوبون تويو تو يو. كود خصم تويو تو يو ☜ KR8 أما تطبيق أوسما فيسهّل عليك التصفح والطلب. متنساش تستخدم كود خصم أوسما F39 وبلمسة خفيفة خلّص طلبك. 🨁" ### Discussion #34 by @marisha78899 > **Author:** [@marisha78899](https://x.com/marisha78899) > **Metrics:** 3 likes · 4 retweets · 6 comments · 49 views > **Posted:** 2026-10-05T06:40:57+00:00 > **Source Link:** [https://x.com/marisha78899/status/2106998057720283369](https://x.com/marisha78899/status/2106998057720283369) > > "يا بنات جبتلكم كود خصم نمشي جربته بنفسي وشغّال تمام، ووفّرت 240 ريال كود الخصم: LL22 LL22 LL22 LL22 لا يفوتكم، جرّبوه ووفّروا على طلباتكم Oct 5, 2026, 6:40 AM" ### Discussion #35 by @GauriTripa94282 > **Author:** [@GauriTripa94282](https://x.com/GauriTripa94282) > **Metrics:** 2 likes · 0 retweets · 0 comments · 38 views > **Posted:** 2026-10-05T07:46:19+00:00 > **Source Link:** [https://x.com/GauriTripa94282/status/2107014508048965773](https://x.com/GauriTripa94282/status/2107014508048965773) > **Visual Context:** An infographic detailing the 'Software Development Engineer Compensation Structure' at Zomato in Gurugram, Haryana, showing an annual CTC breakdown of ₹18,00,000 LPA and a net monthly take-home cash of ₹1,10,026.67. > > "Hiring Alert for Freshers — Apply Now! 1. Zomato Is Hiring Software Developer Intern Experience: Fresher / Students Location: Gurugram, Haryana Skills: Java, Python, Git, DSA, REST APIs, SQL Apply: lnkd.in/eXtvp8iV#AI #jobs #Freshers #SoftwareDevelopment" ### Discussion #36 by @kyskariyercom > **Author:** [@kyskariyercom](https://x.com/kyskariyercom) > **Metrics:** 1 likes · 0 retweets · 0 comments · 28 views > **Posted:** 2026-10-05T07:48:19+00:00 > **Source Link:** [https://x.com/kyskariyercom/status/2107015011939824047](https://x.com/kyskariyercom/status/2107015011939824047) > > "Yeni bir iş ilanı ! İlgilenenlere duyurulur !" ### Discussion #37 by @marisha78899 > **Author:** [@marisha78899](https://x.com/marisha78899) > **Metrics:** 4 likes · 4 retweets · 8 comments · 4 views > **Posted:** 2026-10-05T07:58:24+00:00 > **Source Link:** [https://x.com/marisha78899/status/2107017545664307243](https://x.com/marisha78899/status/2107017545664307243) > > "يا بنات جبتلكم كود خصم نمشي جربته بنفسي وشغّال تمام، ووفّرت 240 ريال كود الخصم: LL22 LL22 LL22 LL22 لا يفوتكم، جرّبوه ووفّروا على طلباتكم Oct 5, 2026, 7:58 AM" ### Discussion #38 by @MarketCapGuy > **Author:** [@MarketCapGuy](https://x.com/MarketCapGuy) > **Metrics:** 0 likes · 0 retweets · 0 comments · 3 views > **Posted:** 2026-10-05T08:04:11+00:00 > **Source Link:** [https://x.com/MarketCapGuy/status/2107019001335345175](https://x.com/MarketCapGuy/status/2107019001335345175) > > "Navigating data shouldn't feel like deciphering hieroglyphics; clear answers pave the way for smarter moves. Here's to a brighter path in the marketplace!" ### Discussion #39 by @NKLinhzk > **Author:** [@NKLinhzk](https://x.com/NKLinhzk) > **Metrics:** 0 likes · 0 retweets · 0 comments · 2 views > **Posted:** 2026-10-05T08:04:59+00:00 > **Source Link:** [https://x.com/NKLinhzk/status/2107019205686296737](https://x.com/NKLinhzk/status/2107019205686296737) > > "lets get those opportunities rolling" ### Discussion #40 by @VPhm23380671 > **Author:** [@VPhm23380671](https://x.com/VPhm23380671) > **Metrics:** 0 likes · 0 retweets · 0 comments · 2 views > **Posted:** 2026-10-05T07:59:15+00:00 > **Source Link:** [https://x.com/VPhm23380671/status/2107017762598232371](https://x.com/VPhm23380671/status/2107017762598232371) > > "Ownership ecosystems can create lasting community engagement" ### Discussion #41 by @VPhm23380671 > **Author:** [@VPhm23380671](https://x.com/VPhm23380671) > **Metrics:** 0 likes · 0 retweets · 0 comments · 1 views > **Posted:** 2026-10-05T08:04:28+00:00 > **Source Link:** [https://x.com/VPhm23380671/status/2107019073339166982](https://x.com/VPhm23380671/status/2107019073339166982) > > "Ownership leads to ongoing engagement"