# Global & Tech Social Trends — 2026-07-12 22:40 UTC

> **Timestamp:** 2026-07-12 22:40 UTC (2026-07-12T22:40:00Z)  
> **Source:** Context Pilot / CryptiTalk 10-Minute Off-Chain Pipeline  
> **HTML URL:** https://cryptitalk.com/2026-07-12-22-40/non_crypto  
> **Markdown URL:** https://cryptitalk.com/2026-07-12-22-40/non_crypto.md  

> **Treemap Image:** https://storage.googleapis.com/crypti-cdn/summary_images/heatmap/2026/07/12/254ddb72-b094-4b46-86ee-91c967141134.png  


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## Category Momentum Overview
- **Monitored Categories:** 17
- **Trending Up:** 8
- **Cooling Down:** 4
- **Total Posts:** 695

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## Category Sentiment Breakdown
| Category | Status | Posts | Impressions | Bullish / Bearish | Markdown Link |
|---|---|---|---|---|---|

| **Society** | `Cooling Down` | 88 | 6.89M | +10 / -26 | [View society](https://cryptitalk.com/2026-07-12-22-40/non_crypto/society.md) |

| **Sports** | `Trending Up` | 98 | 6.15M | +28 / -12 | [View sports](https://cryptitalk.com/2026-07-12-22-40/non_crypto/sports.md) |

| **Entertainment** | `Trending Up` | 112 | 3.98M | +30 / -5 | [View entertainment](https://cryptitalk.com/2026-07-12-22-40/non_crypto/entertainment.md) |

| **Other** | `Trending Up` | 110 | 3.07M | +11 / -3 | [View other](https://cryptitalk.com/2026-07-12-22-40/non_crypto/other.md) |

| **Military** | `Cooling Down` | 28 | 1.05M | +1 / -25 | [View military](https://cryptitalk.com/2026-07-12-22-40/non_crypto/military.md) |

| **Technology** | `Trending Up` | 63 | 922.9K | +24 / -9 | [View technology](https://cryptitalk.com/2026-07-12-22-40/non_crypto/technology.md) |

| **Politics Economy** | `Cooling Down` | 40 | 913.7K | +4 / -19 | [View politics economy](https://cryptitalk.com/2026-07-12-22-40/non_crypto/politics-economy.md) |

| **History** | `Neutral` | 1 | 741.4K | +0 / -0 | [View history](https://cryptitalk.com/2026-07-12-22-40/non_crypto/history.md) |

| **Culture** | `Trending Up` | 57 | 683.3K | +11 / -1 | [View culture](https://cryptitalk.com/2026-07-12-22-40/non_crypto/culture.md) |

| **Health** | `Neutral` | 16 | 586.6K | +4 / -4 | [View health](https://cryptitalk.com/2026-07-12-22-40/non_crypto/health.md) |

| **Business** | `Trending Up` | 34 | 188.8K | +12 / -1 | [View business](https://cryptitalk.com/2026-07-12-22-40/non_crypto/business.md) |

| **Education** | `Cooling Down` | 9 | 124.0K | +0 / -4 | [View education](https://cryptitalk.com/2026-07-12-22-40/non_crypto/education.md) |

| **Science** | `Trending Up` | 12 | 63.3K | +3 / -1 | [View science](https://cryptitalk.com/2026-07-12-22-40/non_crypto/science.md) |

| **Finance** | `Neutral` | 23 | 47.8K | +6 / -6 | [View finance](https://cryptitalk.com/2026-07-12-22-40/non_crypto/finance.md) |

| **Economy** | `Trending Up` | 2 | 11.7K | +2 / -0 | [View economy](https://cryptitalk.com/2026-07-12-22-40/non_crypto/economy.md) |

| **Philosophy** | `Neutral` | 1 | 25 | +0 / -0 | [View philosophy](https://cryptitalk.com/2026-07-12-22-40/non_crypto/philosophy.md) |

| **Travel** | `Neutral` | 1 | 9 | +0 / -0 | [View travel](https://cryptitalk.com/2026-07-12-22-40/non_crypto/travel.md) |