# Global & Tech Social Trends — 2026-07-12 10:40 UTC

> **Timestamp:** 2026-07-12 10:40 UTC (2026-07-12T10:40:00Z)  
> **Source:** Context Pilot / CryptiTalk 10-Minute Off-Chain Pipeline  
> **HTML URL:** https://cryptitalk.com/2026-07-12-10-40/non_crypto  
> **Markdown URL:** https://cryptitalk.com/2026-07-12-10-40/non_crypto.md  

> **Treemap Image:** https://storage.googleapis.com/crypti-cdn/summary_images/heatmap/2026/07/12/65dce578-93b1-4fec-80cb-bb28a79ec183.png  


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## Category Momentum Overview
- **Monitored Categories:** 14
- **Trending Up:** 7
- **Cooling Down:** 6
- **Total Posts:** 794

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## Category Sentiment Breakdown
| Category | Status | Posts | Impressions | Bullish / Bearish | Markdown Link |
|---|---|---|---|---|---|

| **Entertainment** | `Trending Up` | 288 | 7.21M | +90 / -6 | [View entertainment](https://cryptitalk.com/2026-07-12-10-40/non_crypto/entertainment.md) |

| **Society** | `Cooling Down` | 83 | 4.51M | +12 / -17 | [View society](https://cryptitalk.com/2026-07-12-10-40/non_crypto/society.md) |

| **Sports** | `Trending Up` | 48 | 2.30M | +14 / -8 | [View sports](https://cryptitalk.com/2026-07-12-10-40/non_crypto/sports.md) |

| **Politics Economy** | `Cooling Down` | 36 | 1.55M | +3 / -15 | [View politics economy](https://cryptitalk.com/2026-07-12-10-40/non_crypto/politics-economy.md) |

| **Business** | `Cooling Down` | 13 | 1.33M | +3 / -4 | [View business](https://cryptitalk.com/2026-07-12-10-40/non_crypto/business.md) |

| **Technology** | `Trending Up` | 75 | 686.4K | +28 / -5 | [View technology](https://cryptitalk.com/2026-07-12-10-40/non_crypto/technology.md) |

| **Other** | `Trending Up` | 125 | 682.4K | +10 / -3 | [View other](https://cryptitalk.com/2026-07-12-10-40/non_crypto/other.md) |

| **Health** | `Cooling Down` | 14 | 618.8K | +1 / -5 | [View health](https://cryptitalk.com/2026-07-12-10-40/non_crypto/health.md) |

| **Culture** | `Trending Up` | 67 | 591.1K | +11 / -3 | [View culture](https://cryptitalk.com/2026-07-12-10-40/non_crypto/culture.md) |

| **Education** | `Neutral` | 2 | 247.4K | +0 / -0 | [View education](https://cryptitalk.com/2026-07-12-10-40/non_crypto/education.md) |

| **Military** | `Cooling Down` | 11 | 121.6K | +1 / -5 | [View military](https://cryptitalk.com/2026-07-12-10-40/non_crypto/military.md) |

| **Finance** | `Trending Up` | 24 | 56.9K | +15 / -5 | [View finance](https://cryptitalk.com/2026-07-12-10-40/non_crypto/finance.md) |

| **Economy** | `Cooling Down` | 3 | 31.8K | +0 / -1 | [View economy](https://cryptitalk.com/2026-07-12-10-40/non_crypto/economy.md) |

| **Science** | `Trending Up` | 5 | 12.4K | +1 / -0 | [View science](https://cryptitalk.com/2026-07-12-10-40/non_crypto/science.md) |