# Global & Tech Social Trends — 2026-07-12 05:40 UTC

> **Timestamp:** 2026-07-12 05:40 UTC (2026-07-12T05:40:00Z)  
> **Source:** Context Pilot / CryptiTalk 10-Minute Off-Chain Pipeline  
> **HTML URL:** https://cryptitalk.com/2026-07-12-05-40/non_crypto  
> **Markdown URL:** https://cryptitalk.com/2026-07-12-05-40/non_crypto.md  

> **Treemap Image:** https://storage.googleapis.com/crypti-cdn/summary_images/heatmap/2026/07/12/8949e600-a7a3-42b8-b89d-f14066826a0c.png  


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## Category Momentum Overview
- **Monitored Categories:** 15
- **Trending Up:** 11
- **Cooling Down:** 3
- **Total Posts:** 766

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## Category Sentiment Breakdown
| Category | Status | Posts | Impressions | Bullish / Bearish | Markdown Link |
|---|---|---|---|---|---|

| **Entertainment** | `Trending Up` | 167 | 6.45M | +49 / -4 | [View entertainment](https://cryptitalk.com/2026-07-12-05-40/non_crypto/entertainment.md) |

| **Society** | `Trending Up` | 99 | 4.94M | +16 / -15 | [View society](https://cryptitalk.com/2026-07-12-05-40/non_crypto/society.md) |

| **Sports** | `Trending Up` | 121 | 3.85M | +51 / -26 | [View sports](https://cryptitalk.com/2026-07-12-05-40/non_crypto/sports.md) |

| **Other** | `Trending Up` | 153 | 2.08M | +29 / -7 | [View other](https://cryptitalk.com/2026-07-12-05-40/non_crypto/other.md) |

| **Business** | `Trending Up` | 23 | 1.64M | +12 / -1 | [View business](https://cryptitalk.com/2026-07-12-05-40/non_crypto/business.md) |

| **Health** | `Trending Up` | 21 | 1.49M | +9 / -3 | [View health](https://cryptitalk.com/2026-07-12-05-40/non_crypto/health.md) |

| **Culture** | `Trending Up` | 44 | 1.19M | +14 / -0 | [View culture](https://cryptitalk.com/2026-07-12-05-40/non_crypto/culture.md) |

| **Politics Economy** | `Cooling Down` | 27 | 561.9K | +3 / -17 | [View politics economy](https://cryptitalk.com/2026-07-12-05-40/non_crypto/politics-economy.md) |

| **Science** | `Trending Up` | 7 | 323.0K | +2 / -1 | [View science](https://cryptitalk.com/2026-07-12-05-40/non_crypto/science.md) |

| **Technology** | `Trending Up` | 69 | 276.4K | +28 / -6 | [View technology](https://cryptitalk.com/2026-07-12-05-40/non_crypto/technology.md) |

| **Military** | `Cooling Down` | 12 | 195.2K | +0 / -10 | [View military](https://cryptitalk.com/2026-07-12-05-40/non_crypto/military.md) |

| **Finance** | `Cooling Down` | 18 | 154.4K | +5 / -6 | [View finance](https://cryptitalk.com/2026-07-12-05-40/non_crypto/finance.md) |

| **Travel** | `Trending Up` | 1 | 1.9K | +1 / -0 | [View travel](https://cryptitalk.com/2026-07-12-05-40/non_crypto/travel.md) |

| **Economy** | `Neutral` | 1 | 461 | +0 / -0 | [View economy](https://cryptitalk.com/2026-07-12-05-40/non_crypto/economy.md) |

| **Religion** | `Trending Up` | 3 | 181 | +1 / -0 | [View religion](https://cryptitalk.com/2026-07-12-05-40/non_crypto/religion.md) |