# Global & Tech Social Trends — 2026-07-12 04:40 UTC

> **Timestamp:** 2026-07-12 04:40 UTC (2026-07-12T04:40:00Z)  
> **Source:** Context Pilot / CryptiTalk 10-Minute Off-Chain Pipeline  
> **HTML URL:** https://cryptitalk.com/2026-07-12-04-40/non_crypto  
> **Markdown URL:** https://cryptitalk.com/2026-07-12-04-40/non_crypto.md  

> **Treemap Image:** https://storage.googleapis.com/crypti-cdn/summary_images/heatmap/2026/07/12/649e903f-52e9-497c-963d-261e6c8fca20.png  


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## Category Momentum Overview
- **Monitored Categories:** 14
- **Trending Up:** 10
- **Cooling Down:** 4
- **Total Posts:** 680

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## Category Sentiment Breakdown
| Category | Status | Posts | Impressions | Bullish / Bearish | Markdown Link |
|---|---|---|---|---|---|

| **Sports** | `Trending Up` | 243 | 12.32M | +89 / -49 | [View sports](https://cryptitalk.com/2026-07-12-04-40/non_crypto/sports.md) |

| **Entertainment** | `Trending Up` | 94 | 8.96M | +19 / -7 | [View entertainment](https://cryptitalk.com/2026-07-12-04-40/non_crypto/entertainment.md) |

| **Other** | `Trending Up` | 131 | 4.79M | +28 / -6 | [View other](https://cryptitalk.com/2026-07-12-04-40/non_crypto/other.md) |

| **Society** | `Cooling Down` | 70 | 3.09M | +13 / -15 | [View society](https://cryptitalk.com/2026-07-12-04-40/non_crypto/society.md) |

| **Politics Economy** | `Cooling Down` | 19 | 1.28M | +1 / -15 | [View politics economy](https://cryptitalk.com/2026-07-12-04-40/non_crypto/politics-economy.md) |

| **Culture** | `Trending Up` | 30 | 1.25M | +6 / -1 | [View culture](https://cryptitalk.com/2026-07-12-04-40/non_crypto/culture.md) |

| **Technology** | `Trending Up` | 28 | 615.1K | +10 / -2 | [View technology](https://cryptitalk.com/2026-07-12-04-40/non_crypto/technology.md) |

| **Military** | `Cooling Down` | 14 | 346.9K | +0 / -10 | [View military](https://cryptitalk.com/2026-07-12-04-40/non_crypto/military.md) |

| **Health** | `Trending Up` | 8 | 256.4K | +2 / -0 | [View health](https://cryptitalk.com/2026-07-12-04-40/non_crypto/health.md) |

| **Science** | `Trending Up` | 5 | 171.9K | +2 / -0 | [View science](https://cryptitalk.com/2026-07-12-04-40/non_crypto/science.md) |

| **Business** | `Trending Up` | 6 | 157.1K | +3 / -2 | [View business](https://cryptitalk.com/2026-07-12-04-40/non_crypto/business.md) |

| **Education** | `Trending Up` | 5 | 114.1K | +1 / -0 | [View education](https://cryptitalk.com/2026-07-12-04-40/non_crypto/education.md) |

| **Finance** | `Trending Up` | 25 | 30.6K | +13 / -4 | [View finance](https://cryptitalk.com/2026-07-12-04-40/non_crypto/finance.md) |

| **Economy** | `Cooling Down` | 2 | 2.8K | +0 / -2 | [View economy](https://cryptitalk.com/2026-07-12-04-40/non_crypto/economy.md) |