# Global & Tech Social Trends — 2026-07-12 00:40 UTC

> **Timestamp:** 2026-07-12 00:40 UTC (2026-07-12T00:40:00Z)  
> **Source:** Context Pilot / CryptiTalk 10-Minute Off-Chain Pipeline  
> **HTML URL:** https://cryptitalk.com/2026-07-12-00-40/non_crypto  
> **Markdown URL:** https://cryptitalk.com/2026-07-12-00-40/non_crypto.md  

> **Treemap Image:** https://storage.googleapis.com/crypti-cdn/summary_images/heatmap/2026/07/12/6c02bf33-bb3f-48b1-b629-497adb6bf378.png  


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## Category Momentum Overview
- **Monitored Categories:** 15
- **Trending Up:** 9
- **Cooling Down:** 4
- **Total Posts:** 781

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## Category Sentiment Breakdown
| Category | Status | Posts | Impressions | Bullish / Bearish | Markdown Link |
|---|---|---|---|---|---|

| **Sports** | `Trending Up` | 228 | 6.89M | +72 / -64 | [View sports](https://cryptitalk.com/2026-07-12-00-40/non_crypto/sports.md) |

| **Entertainment** | `Trending Up` | 197 | 2.92M | +70 / -6 | [View entertainment](https://cryptitalk.com/2026-07-12-00-40/non_crypto/entertainment.md) |

| **Society** | `Trending Up` | 73 | 2.05M | +19 / -16 | [View society](https://cryptitalk.com/2026-07-12-00-40/non_crypto/society.md) |

| **Other** | `Trending Up` | 104 | 1.07M | +12 / -0 | [View other](https://cryptitalk.com/2026-07-12-00-40/non_crypto/other.md) |

| **Military** | `Cooling Down` | 21 | 818.3K | +1 / -13 | [View military](https://cryptitalk.com/2026-07-12-00-40/non_crypto/military.md) |

| **Business** | `Trending Up` | 13 | 681.1K | +3 / -2 | [View business](https://cryptitalk.com/2026-07-12-00-40/non_crypto/business.md) |

| **Politics Economy** | `Cooling Down` | 35 | 650.3K | +6 / -18 | [View politics economy](https://cryptitalk.com/2026-07-12-00-40/non_crypto/politics-economy.md) |

| **Technology** | `Trending Up` | 44 | 554.5K | +20 / -5 | [View technology](https://cryptitalk.com/2026-07-12-00-40/non_crypto/technology.md) |

| **Culture** | `Trending Up` | 28 | 242.9K | +5 / -1 | [View culture](https://cryptitalk.com/2026-07-12-00-40/non_crypto/culture.md) |

| **Education** | `Neutral` | 5 | 129.0K | +2 / -2 | [View education](https://cryptitalk.com/2026-07-12-00-40/non_crypto/education.md) |

| **Health** | `Cooling Down` | 8 | 110.8K | +1 / -2 | [View health](https://cryptitalk.com/2026-07-12-00-40/non_crypto/health.md) |

| **Science** | `Trending Up` | 5 | 90.7K | +1 / -0 | [View science](https://cryptitalk.com/2026-07-12-00-40/non_crypto/science.md) |

| **Finance** | `Trending Up` | 16 | 74.7K | +8 / -0 | [View finance](https://cryptitalk.com/2026-07-12-00-40/non_crypto/finance.md) |

| **Economy** | `Cooling Down` | 3 | 16.1K | +0 / -2 | [View economy](https://cryptitalk.com/2026-07-12-00-40/non_crypto/economy.md) |

| **Religion** | `Neutral` | 1 | 0 | +0 / -0 | [View religion](https://cryptitalk.com/2026-07-12-00-40/non_crypto/religion.md) |